A can of beer with a police tape on it.
Cervejaria MAFIA Design

CERVEJARIA MAFIA_

ABOUT THE PROJECT 
The ID_Lab was responsible for the creation, development, communication, and interaction with Cervejaria MAFIA labels group. Each label had a defined concept and, each developed brand was almost independent inside the brewery. 
Our challenge was always to tell these stories to generate an identification between the public and the packaging. Each beer has its own strong and outstanding personality. Develop projects for a brewery was one of the most pleasant works that we had because our team is full of craft beer lovers.

WHAT WE DID 
• Market Research
• Strategy/ Brand Platform
• Brand
• Visual and Verbal Universe
• Institutional Material 
• Communication Planning
• Promotional Material
• Social Media
• Videos
• Photos
• Web Site
• Packaging
• POS
A man in a suit and tie is sitting in front of a glass of beer.
A bottle of maori beer sits on a wooden table
Three bottles of maori beer and a six pack of maori beer
A woman in shorts is holding a bottle of naor beer
A woman is holding a bottle of grapa negra stout
A bottle of amba re sour beer next to a plate of food
Three bottles of beer with elephants on the labels
Two bottles of beer are sitting next to each other on a wooden table.
A collage of political posters including one that says grab buds
A poster that says vote capitol on it
A poster that says vote capitol on it
A poster that says vote for taste on it
A collage of political posters including one that says vote
A poster with a bottle of beer and the date july 4th 2017
Three bottles of cross crime pilsen beer on a yellow background
A glass of beer is sitting on a table next to some coasters.
A collage of images of bottles of samba beer
Cervejaria MAFIA Design
Three bottles of maori beer are sitting on a table
A woman is carrying a tray of bottles of maori beer.
A woman is pouring a bottle of grapa negra stout into a glass.
A group of people are sitting at a table drinking beer.
A collage of political posters including one that says grab buds
A man is walking in front of a wall of political posters
A poster that says vote capitol on it
A wall with a bunch of posters on it that say tocap
A collage of bottles , cans , and a glass of beer.
A collage of advertisements for a drink called a queridana

OTHER PROJECTS_

A close up of a glass of gin with ice and fruit in it.

MUTATIS
Three bottles of alcohol are sitting next to each other on a red background.
A hat and a mug are sitting next to each other on a red background.