bar_da_mafia

BAR DA MAFIA_

ABOUT THE PROJECT

The Bar da Mafia was created inside Cervejaria Mafia fabric (Mafia Brewery) to defend the classics craft beer lovers. A sensorial experience lived through the production, in whom the clients can involve with the beer fabrication process from start to finish.

The idea is that the client can "drink from its source", where informality and rusticity are present elements in this project. Immersed in these concepts, we developed all the strategic work construction of the brand platform.

In this way, we built an irreverent, rustic and casual brand that connects with the public through the supporting elements of the beer culture.

WHAT WE DID

• Market Research

• Strategy/Brand Platform

• Brand

• Visual and Verbal Universe

• Institutional Material

• Communication Planning

• Promotional Material

• Social Media

• Videos

• Photos