kong

KONG_

ABOUT THE PROJECT

The jungle has a new king. In Kong's world, the gorilla is in charge! When we built the concept and platform of this brand, along with the naming project, our principal goal was to tell a story that would create an affective connection with the consumer, always with care to don't suggest that the gorilla consumes an alcoholic beverage.

The bottle, the speech, and the entire universe created for Kong managed to achieve our goal of creating a ludic and different project, where the gorilla represents a strong, authentic, and full of personality brand. These features make Kong clash with the market giants in the vodka segment.

Kong Craft Vodka is conceived in a cereal base and distilled five times, uniting tradition, nobility and, quality. It also has advanced coal filtration, where all impurities are removed. As a result, we have a crystalline vodka manufactured with demineralized water and 100% cereal alcohol.

WHAT WE DID

• Market Research

• Strategy/ Brand Platform

• Naming

• Brand

• Visual and Verbal Universe

• Institutional Material

• Communication Planning

• Promotional Material

• Social Media

• Videos

• Photos