traverse

Um logotipo em preto e branco para o travess bistro bar

TRAVESSA_

ABOUT THE PROJECT

In this project, we can say that we started before the place's existence, participating in all conceptualization and development of the architecture plan; what is the right thing to do when starting a new brand.

This was a four-hand project where we had the influence even in the menu to be defined. We also participated actively in all identity composition processes, positioning, naming and, visual language.

The Travessa has a minimalist and urban vibe with vintage elements in the brand and the visual support part. We developed a continuous work in the business communication management, reinforcing its identity, presenting to new clients, and, at the same time, keeping ties with the old ones.

WHAT WE DID

• Market Research

• Strategy/ Brand Platform

• Naming

• Brand

• Visual and Verbal Universe

• Institutional Material

• Communication Planning

• Promotional Material

• Social Media

• Videos

• Photos