mahatma

MAHATMA PIZZAS_

ABOUT THE PROJECT

Mahatma (or Mahatman) is a transcript word that means "maha" (big) and "atman" (soul or spirit). Mahatma means big soul; human beings that are considered perfects, also known as older brothers, masters and, saints.

Human beings that, with the willpower and spiritual evolution in many reincarnations, achieved an advanced spiritual state. They own extensive knowledge, powers, protect, and instruct humanity. They are the great masters of wisdom whose teachings are found in the heart of every religion, philosophy, and science.

Inside this mystical and relaxed universe, all the brand construction and creative concept of Mahatma "Pizza & Love" were created.

Mahatma is a pizzeria with a completely different pizza. They own semi-integral pizza dough, fresh and organic products, always of extreme quality. The attendance is great in an incredible ambiance, with a large open area. The place presents a unique experience and, it is located inside the Cultural Reserve of Cinema, installed in Niemeyer's path in Niteroi- RJ.

WHAT WE DID

• Market Research

• Strategy/ Brand Platform

• Naming

• Brand

• Visual and Verbal Universe

• Institutional Material

• Communication Planning

• Promotional Material

• Social Media

• Videos

• Photos