ferris

FERRIS_

ABOUT THE PROJECT

In 2014, we were invited to participate in the entire process of creating the young male brand FERRIS. This was a complete work in which we participated from the conception of the name to the launch and dissemination campaign of the brand.Ferris is a brand with the carioca DNA, aimed at the male and young audience. The main characteristic of the brand is its irreverence, and its main motto is to enjoy life madly, whether during the day or, mainly, at night. catalog, lookbook, video and brand awareness campaign, website, social networks, booth for fairs and all the graphic pieces necessary for retail sales and the entire product launch strategy.

WHAT WE DID

• Brand investigation and diagnosis

• Communication diagnosis

• Brand strategy

• Brand purpose

• Brand positioning

• Brand personality

• Brand Canvas

• Brand Persona

• Institutional Material

• Communication planning

• Integrated campaign