arbor

ARBORE_

ABOUT THE PROJECT

Arbore understands that it is up to the new generations to change the course of the planet. For this, the brand encourages care for the environment through children, and encourages them to teach adults to take care of our planet. Therefore, we show that the brand is like children, interactive and creative. For this, we thought of giving children the possibility to complete the structure of the brand with their drawings. The naturally simple letters come to life with the most diverse designs and characters. This will make them realize that their actions have the power to shape the world around them.

WHAT WE DID

• Brand

• Visual and Verbal Universe

• Institutional Material

• Communication Planning

• Promotional Material

• Packaging