ABOUT THE PROJECT "NEVER QUIT" it’s the tagline that transmits all the essence and values of team Nogueira and, consequently, of its creators, Rogério Minotouro and Rodrigo Minotauro. This concept of never give up evolved ID_Lab and guided us in our journey with these two champions.
The project that initially started in social media grew up and extended with: online and offline campaigns of team Nogueira's academies, creative directions, photography productions of Nogueira's brothers, creation and development of licensed products, collection development (fashion), and website creation.